9 Online Fitness Equipment Retailers to Elevate Your Workout

In today’s fast-paced world, staying fit and healthy has become more important than ever, and for many of us, that means creating a workout space at home. Whether you’re a seasoned athlete or just starting your fitness journey, having the right equipment can make all the difference in achieving your goals. 

With countless online stores at your fingertips, finding the perfect fitness gear can feel overwhelming. That’s why I’ve put together this list of the 9 best fitness equipment online stores. Each of these retailers offers a unique selection of high-quality products, competitive pricing, and exceptional customer service to help you build your ideal home gym. 

So, grab your water bottle, get comfy, and let’s dive into the best places to shop for all your fitness needs!

1. American Barbell

American Barbell is a prominent online retailer specializing in high-quality fitness equipment, particularly for strength training. Founded in 2012, the company is known for its commitment to providing durable and innovative products designed for both commercial gyms and home fitness enthusiasts. Their extensive catalog includes barbells, weight plates, racks, and various accessories, all crafted with a focus on performance and longevity. American Barbell prides itself on its American-made products, ensuring that customers receive top-notch quality.

Pros

  • Quality Products: American Barbell offers a wide range of equipment that is known for its durability and performance, often made from high-quality materials.
  • Customization Options: Customers can often customize their orders, particularly with barbells and weight plates, allowing for personalized fitness solutions.
  • Strong Brand Reputation: The company has built a solid reputation within the fitness community, often receiving positive reviews for both product quality and customer service.
  • Educational Resources: American Barbell provides a wealth of information on their website, including guides and articles that help customers make informed purchasing decisions.

Cons

  • Price Point: Some customers may find American Barbell’s products to be on the higher end of the price spectrum, which could be a barrier for budget-conscious buyers.
  • Limited International Shipping: While they serve a significant portion of the U.S. market, international shipping options may be limited, making it difficult for overseas customers to access their products.
  • Stock Availability: Certain popular items may experience stock shortages, which can lead to delays in fulfilling orders.

2. Muscle Wellness Market

Muscle Wellness Market is an online retailer specializing in high-quality fitness equipment and accessories for home gyms. The store offers a diverse range of products, including strength training gear, conditioning tools, and recovery aids, catering to the needs of fitness enthusiasts and athletes of all levels. With a focus on helping people exercise more effectively and achieve their fitness goals, Muscle Wellness Market provides a one-stop shop for building and equipping home gyms.

Pros

  • Wide Product Selection: Muscle Wellness Market offers an extensive selection of fitness equipment, covering strength training, conditioning, and recovery, allowing customers to find everything they need in one place.
  • Quality Products: The store is committed to providing high-quality fitness gear from reputable brands, ensuring that customers receive durable and effective equipment.
  • Focus on Home Gyms: As a dedicated online retailer for home gym equipment, Muscle Wellness Market understands the unique needs of fitness enthusiasts looking to build their ideal workout space.
  • Educational Resources: The store provides helpful information and guides on its website, assisting customers in making informed purchasing decisions and maximizing the effectiveness of their workouts.

Cons

  • Limited Physical Presence: As an online-only retailer, Muscle Wellness Market lacks physical store locations, which could be a drawback for customers who prefer to see and test equipment in person before making a purchase.
  • Shipping Costs: Depending on the size and weight of the equipment, shipping costs may be a consideration for some customers, potentially adding to the overall expense of their purchases.
  • Brand Recognition: While Muscle Wellness Market is a reputable online retailer, it may not have the same level of brand recognition as some larger, more established fitness equipment companies, which could affect trust among potential customers.

3. Strength Warehouse USA

Strength Warehouse USA is an online retailer focused on providing affordable fitness equipment for strength training and conditioning. Established to cater to both individual fitness enthusiasts and commercial gyms, the store features a broad selection of products, including weights, benches, racks, and conditioning tools. Strength Warehouse USA is known for its competitive pricing and commitment to customer satisfaction, making it a popular choice for those looking to build their home gym without breaking the bank.

Pros

  • Affordability: Strength Warehouse USA is recognized for its competitive pricing, making it an attractive option for budget-conscious shoppers seeking quality fitness equipment.
  • Wide Selection: The store offers a diverse range of products, from basic weights to specialized strength training equipment, catering to various fitness levels and goals.
  • Frequent Sales and Discounts: Customers can often find promotions and discounts, which can significantly lower the cost of purchasing fitness equipment.
  • User-Friendly Website: The website is designed for easy navigation, allowing customers to quickly find and compare products.

Cons

  • Quality Variability: While many products are well-reviewed, the quality can vary across different items, and some customers may receive equipment that does not meet their expectations.
  • Limited Brand Recognition: Compared to other established brands, Strength Warehouse USA may not have the same level of recognition or trust among serious fitness enthusiasts.
  • Customer Service Issues: Some users have reported challenges with customer service responsiveness, particularly regarding order inquiries and returns.

4. Rep Fitness

Rep Fitness is a well-known online retailer that specializes in providing a wide array of fitness equipment, particularly for strength training and functional fitness. Established in 2012, Rep Fitness focuses on delivering high-quality, durable products that cater to both home gym enthusiasts and commercial facilities. Their product range includes barbells, weights, benches, racks, and various accessories, all designed to enhance workout performance. The company is recognized for its commitment to customer service and community engagement, often seeking feedback to improve its offerings.

Pros

  • Quality and Durability: Rep Fitness is praised for its high-quality equipment, which is built to withstand rigorous use, making it suitable for both home and commercial gyms.
  • Competitive Pricing: The store offers competitive prices on a variety of fitness equipment, often providing great value for the quality of products.
  • Wide Selection: Customers can find a comprehensive range of fitness products, including unique items like specialty bars and accessories that may not be available elsewhere.
  • Customer Engagement: Rep Fitness actively engages with its community through social media and customer feedback, ensuring that their products meet the needs of their users.

Cons

  • Shipping Costs: Some customers have noted that shipping costs can be high, especially for larger items, which can add to the overall expense of purchases.
  • Limited International Availability: While Rep Fitness primarily serves the U.S. market, international shipping options may be limited, making it challenging for overseas customers to access their products.
  • Stock Availability: Popular items may occasionally be out of stock, leading to longer wait times for delivery.

5. Fitness Superstore

Fitness Superstore is an online retailer specializing in both new and refurbished fitness equipment, catering to a wide range of customers from home gym enthusiasts to commercial fitness facilities. The company is known for its significant discounts, often offering products at 40-70% off the manufacturer’s suggested retail price (MSRP). Fitness Superstore also provides an extensive warranty program, ensuring that customers receive reliable service and support for their purchases.

Pros

  • Affordability: Fitness Superstore is particularly noted for its competitive pricing and frequent sales, making it an excellent option for budget-conscious buyers.
  • Extensive Warranty Options: The store offers robust warranty plans, including up to five years on parts and accessories, which cover various aspects of equipment maintenance and repair.
  • Diverse Product Range: Customers can choose from a wide selection of both new and remanufactured equipment from reputable brands, allowing for flexibility in purchasing decisions.
  • Good Customer Service: Many reviews highlight the responsive customer service, with representatives available to assist with inquiries and follow-up after purchases.

Cons

  • Quality Variability: While many products are well-reviewed, the quality of refurbished items can vary, and some customers have reported receiving equipment that did not meet their expectations.
  • Shipping Issues: There have been some complaints regarding shipping damages, although the company has protocols in place to mitigate these issues.
  • Brand Recognition: Fitness Superstore may not have the same level of brand recognition as some larger competitors, which could affect trust among potential customers.

6. Perform Better

Perform Better is a leading online retailer specializing in functional training and rehabilitation equipment. Established to support fitness professionals and enthusiasts, the company provides a wide range of products designed to enhance athletic performance and recovery. Their offerings include resistance bands, balance trainers, plyometric equipment, and various training aids. Additionally, Perform Better is known for its commitment to education, offering training seminars and resources to help users maximize their fitness potential.

Pros

  • Specialized Equipment: Perform Better focuses on functional training and rehabilitation, providing high-quality products that cater specifically to these needs.
  • Educational Resources: The company offers a wealth of training information, including articles, videos, and seminars, helping customers improve their training techniques and knowledge.
  • Strong Brand Reputation: With a solid reputation in the fitness community, Perform Better is trusted by professionals and enthusiasts alike for its quality products and customer service.
  • Diverse Product Range: The store features a wide array of equipment suitable for various fitness levels and training styles, making it easy for customers to find what they need.

Cons

  • Pricing: Some customers may find that certain products are priced higher than those available at other retailers, which could limit accessibility for budget-conscious buyers.
  • Shipping Costs: Depending on the size and weight of the items, shipping costs can be significant, particularly for larger equipment.
  • Limited International Shipping: While Perform Better serves a large U.S. market, international shipping options may be restricted, making it difficult for overseas customers to access their products.

7. Fringe Sport

Fringe Sport is an online retailer dedicated to providing high-quality strength and conditioning equipment, primarily aimed at the garage gym community. Founded with the mission of improving lives through strength, Fringe Sport offers a wide selection of products, including barbells, weights, conditioning tools, and accessories. The company is known for its commitment to customer satisfaction and its focus on the functional fitness movement, making it a popular choice among fitness enthusiasts and athletes.

Pros

  • Affordable Pricing: Fringe Sport is recognized for its competitive pricing, making quality fitness equipment accessible to a broader audience, particularly those building home gyms.
  • Community Focus: The company actively engages with its customer base through social media and community events, fostering a supportive environment for fitness enthusiasts.
  • Wide Selection: Customers can find a diverse range of equipment tailored to strength training and conditioning, including unique items that cater to specific training needs.
  • Strong Customer Service: Many reviews highlight the responsive and helpful nature of Fringe Sport’s customer service, ensuring that customers receive assistance when needed.

Cons

  • Quality Variability: While many products receive positive reviews, some customers have reported inconsistencies in quality, particularly with lower-priced items.
  • Shipping Issues: There have been occasional complaints regarding shipping delays or damages, although the company typically addresses these concerns promptly.
  • Limited Brand Recognition: While popular among certain fitness communities, Fringe Sport may not have the same level of recognition as larger, more established fitness brands, which could affect trust among potential customers.

8. Top Fitness Store

Top Fitness Store is an online retailer specializing in a comprehensive selection of fitness equipment and accessories tailored for home gyms. The store prides itself on offering high-quality products that cater to a variety of fitness needs, including strength training, cardio, and rehabilitation. With a focus on customer satisfaction, Top Fitness Store aims to provide a seamless shopping experience, ensuring that customers can find everything they need to create their ideal workout environment.

Pros

  • Wide Selection: Top Fitness Store offers a vast array of fitness equipment, including treadmills, ellipticals, strength training machines, and accessories, catering to diverse fitness goals.
  • Competitive Pricing: The store often features competitive prices and promotions, making it an attractive option for budget-conscious shoppers looking to equip their home gyms.
  • Excellent Customer Service: Customers have reported positive experiences with the store’s customer service, noting helpful and responsive staff who assist with inquiries and order processing.
  • Positive Reviews: The store has received high ratings on platforms like Trustpilot, indicating a strong reputation for reliability and customer satisfaction.

Cons

  • Shipping Costs: Depending on the size and weight of the equipment, shipping costs can be significant, which may deter some customers from making larger purchases.
  • Limited Physical Locations: As an online store, Top Fitness Store lacks physical retail locations, which may be a drawback for customers who prefer to see and test equipment before purchasing.
  • Stock Availability: Some popular items may occasionally be out of stock, leading to potential delays in fulfilling orders.

9. DICK’S Sporting Goods

DICK’S Sporting Goods is a well-established retailer that offers a wide range of sporting goods, including fitness equipment, apparel, and outdoor gear. With a strong presence both online and in physical stores across the United States, DICK’S provides customers with access to a diverse selection of fitness products from various reputable brands. The company is committed to promoting active lifestyles and providing quality products that cater to athletes and fitness enthusiasts of all levels.

Pros

  • Extensive Product Range: DICK’S Sporting Goods features a vast selection of fitness equipment, from cardio machines to strength training gear, as well as apparel and accessories, making it a one-stop shop for fitness needs.
  • Physical Store Locations: With numerous retail locations, customers have the option to visit stores to see and test equipment before making a purchase, enhancing the shopping experience.
  • Frequent Promotions: DICK’S regularly offers sales and discounts, allowing customers to find great deals on fitness equipment and apparel.
  • Strong Brand Recognition: As a well-known retailer, DICK’S Sporting Goods has built a reputation for quality and reliability, which can instill confidence in customers.

Cons

  • Higher Prices: Some products may be priced higher than those found at specialized fitness equipment retailers, which could be a concern for budget-conscious shoppers.
  • Variable Customer Service: While many customers have positive experiences, some have reported inconsistent customer service, particularly regarding returns and order inquiries.
  • Limited Specialty Equipment: While DICK’S offers a broad range of products, it may not carry as many specialized or niche fitness items compared to dedicated fitness retailers.
Kenneth Bennett Atticus

Atticus Bennett: Atticus, a sports nutritionist, provides dietary advice for athletes, tips for muscle recovery, and nutrition plans to support peak performance.